JET LATAM

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JET is an e-scooter sharing app built for quick city rides.

Beyond the basics, it offers practical extras like Multi Rent, a free 10-minute reservation, a standby lock for short stops, and powerbank rental.

For the Brazil market, I reviewed key competitors, shaped the product concept, and designed the iOS and Android UI/UX. During early launch, I tested the main flows, learned fast, and improved the experience through iterations—including support for local payment habits like PIX.

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JET LATAM on Instagram

RESPONSIBILITIES

Research & Facilitation

Design Directions (Visual Exploration)

UI/UX Design

Usability Testing & Iteration

CLIENT

Studio Right

ROLE

Senior UI/UX Designer

RELEASE

2025

JET LATAM

Mobile App • 2025

3.5K RATINGS

AGES

Years

CATEGORY

Health & Fitness

Filter

Location

Active button

Scooter card

Shows the selected scooter’s key stats (ID, battery, estimated range/time) so users can understand how far they can ride before starting

Subscription

Opens PLUS subscription details and benefits

Current plan

The currently selected pricing option used for this ride

Insurance

Insurance is on by default for extra safety, but users can opt out if they prefer

Payment method

Lets users choose a payment option, including local PIX

Ring

Makes the selected scooter play a sound to help find it among others

Minute packs

Discounted minute bundles (e.g., 60 min) to save money compared to paying per minute

Reserve

Holds the selected scooter for 10 minutes

The task was to prepare the JET mobile experience for launch in Brazil and make key flows fast, clear, and familiar.

Local User Habits

Local Brazilian habits and expectations shaped the design, making key flows feel natural from the start.

Local Road Sign System

Local road signs and symbols were reflected in the UI, making parking and map guidance easier to understand.

PIX Payments

PIX was added as a local payment option, matching everyday habits and speedingup top-ups and minute packages.

The concept was shaped through competitor research and user expectations. It defines structure, visual language, and core mechanics.

The guidelines define clear rules that keep the design consistent and easy to use. They help make decisions faster and stay aligned.

Palette

A functional color system built for clarity and contrast across mobile screens. Neutral tones keep the map readable, while accent colors highlight key actions, statuses, and navigation points at a glance.

Soft White

RGB: 0 0 0 0

HEX: 000000

Urban Gray

RGB: 48 48 48

HEX: 303030

Carbon Black

RGB: 255 255 255

HEX: FFFFFF

Signal Yellow

RGB: 254 201 25

HEX: FEC919

Fresh Green

RGB: 89 179 39

HEX: 59B327

Digital Blue

RGB: 9 118 225

HEX: 0976FF

Inter: Readable by Design

Inter is the app’s primary typeface. It was chosen because it’s built for on-screen readability, free to use, and comes with broad character support — a practical foundation for a product that’s planned to scale across many countries and languages.

Icons

Material Symbols were chosen as a universal icon set that works well in UI. They’re available in SVG/PNG for web, iOS, Android, and design tools, support different styles and stroke weights, and are free to use under the Apache 2.0 license.

The solution is iOS and Android UI/UX: map, vehicle selection, start/end ride, and payments. Early flows were tested and improved through iterations.

PLUS power

Get free starts, 5% cashback, and up to 25% off insurance — only R$ 29.00/month!

Get

PLUS

Subtle Subscription Promotion

PLUS is promoted in a lightweight, non-intrusive way—visible when it’s relevant, but never blocking the main ride flow. This keeps the experience focused while still communicating the value of the subscription.

Map Design Concept

Parking Zone

Tapping a parking marker reveals the full parking zone, showing the exact area where the scooter can be left without issues. This reduces guesswork and helps users end the ride correctly.

In-App Training Stories

Short story-style screens teach users how to ride and use the service correctly. The format feels familiar, making key rules and tips easy to learn.

More Than Scooters

Along with e-scooters, the service also offers e-bikes for longer, more comfortable rides. The interface stays familiar, and all key features are available before the ride starts.

Powerbank Rental

Powerbank rental lives inside the same app without adding clutter to the main ride flow. It appears when it’s relevant, giving users a smooth, dedicated path to rent a powerbank — as thoughtfully as renting a vehicle.

Scaling is supported by flexible components, clear navigation, and multi-language support. The design is easy to adapt for new cities and countries.

Designed for Every Device

Brazil has a wide range of device generations and budgets, so the experience was designed to work fully even on older phones. Core flows stay fast, readable, and feature-complete across screen sizes — not just on the latest devices.

Modern iPhone402x874

Modern Android412x917

Older Android360x640

JET LATAM

An easy way to getaround Brazil’s cities.

JET Sharing helps you find and unlock a scooter in seconds, so you can explore the city on your own schedule. Visiting Brazil? Tourist-friendly sign-up is supported, so you can start riding without hassle.

JET LATAM on Instagram

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